Case Study: 1 Day Refinishing boosts leads and organic traffic with CraftStrong digital marketing

1 Day Refinishing gets 100+ leads per month with CraftStrong

The customer, 1 Day Refinishing, was a flooring and restoration business founded by ex-refinishers who struggled with promotion. Despite trying various traditional marketing methods, they could not generate enough customer requests to keep their crew busy. They contacted the vendor, CraftStrong, a digital marketing agency, to develop a proper strategy from scratch.

CraftStrong implemented a comprehensive solution including rebranding, web design, search engine optimization (SEO), and a paid search marketing campaign. This strategy delivered over 100 qualified leads per month, decreased their marketing costs, and doubled their sales within one year. The average cost per lead via paid marketing was $28, and organic SEO efforts contributed an additional 42% of free leads monthly.

1 Day Refinishing