Case Study: Farm Aid raises over $500K and strengthens remote fundraising with Craftsman Technology Group

Farm Aid raises more than $500K in 24 hours with Craftsman Technology Group

Farm Aid, a nonprofit organization supporting family farmers, faced a significant challenge when the COVID-19 pandemic forced the cancellation of its major in-person fundraising events. This disruption required a rapid shift to digital campaigns and remote operations to continue serving farmers and raising critical funds. Farm Aid worked with its technology partner, Craftsman Technology Group, to leverage its Salesforce environment, including a recent implementation of Community Cloud.

Craftsman Technology Group helped Farm Aid integrate systems and streamline processes, providing better data access as the team went remote. This technological infrastructure enabled Farm Aid to pivot its strategy, successfully transitioning to online concerts and targeted digital fundraising. The results were significant, including a virtual concert that raised over half a million dollars from new donors in all 50 states within 24 hours. The solution also allowed for the efficient creation and dissemination of crucial resources for farmers and the public.

Farm Aid