Case Study: Vega Carburanti improves customer care efficiency with Crafter.ai’s generative AI chatbot

Vega Carburanti - Customer Case Study

Vega Carburanti, a group of companies in the fuel and complementary services sector, sought to improve its multi-channel customer care strategy to better address client needs. To enhance operational efficiency and satisfaction, they partnered with vendor Crafter.ai to integrate a generative AI solution into their support services.

Crafter.ai implemented a conversational AI chatbot that combines machine learning and generative AI to autonomously handle frequent requests, facilitate access to the MyVega reserved area, and answer product questions. This solution led to a 70% decrease in requests for human intervention, improved information accessibility, and created new loyalty and sales opportunities through its lead generation functionality.

Vega Carburanti

Luigi Marzorati

Responsible of IT Systems