Case Study: Emapi improves website navigation and self-service with Crafter.ai

Emapi - Customer Case Study

The Mutual Assistance Body for Italian Professionals (Emapi) sought to simplify information access and web navigation on its portal for its 1.3 million members. To address this challenge and improve user self-service, Emapi's management partnered with Crafter.ai to integrate an AI agent.

Crafter.ai implemented a browser navigation AI agent that guides users through the website with intuitive selection menus, helping them precisely find information based on their associated body and insurance coverage. The solution from Crafter.ai successfully automated self-care, reduced the volume of telephone and email requests handled by operators, and significantly improved the overall user experience through a facilitated and personalized navigation path.

Emapi