Case Study: Centrale del Latte di Torino automates customer service and improves customer experience with Crafter.ai

Centrale del Latte di Torino - Customer Case Study

The customer, Centrale del Latte di Torino, faced a high volume of recurring customer questions about its promotional campaigns and loyalty program, which strained its traditional phone and email support channels. To address this challenge, the company partnered with the vendor Crafter.ai to implement the Tapporosso AI agent for customer service, aiming to automate responses and improve efficiency.

Crafter.ai's solution utilized a conversational and generative AI agent to provide natural, automated responses to frequent inquiries on topics like loyalty rules and event bookings. This implementation successfully reduced the load on traditional customer service channels, provided 24/7 support for customers, and gave the marketing team valuable analytics from conversation data to better understand customer needs.

Centrale del Latte di torino

Amalia Lumia

Marketing Manager