Case Study: Mastercard International achieves a unified global marketing center with Crafter Software

Mastercard International - Customer Case Study

Mastercard International needed to consolidate more than 20 fragmented marketing sites into a single global Marketing Center that could improve efficiency, unify content delivery, and support diverse audiences with better search, navigation, and security. To do that, Mastercard partnered with Crafter Software and used Crafter CMS alongside Alfresco to create a scalable, easy-to-use platform for both end users and non-technical business users.

Crafter Software implemented a de-coupled content management and delivery architecture with Alfresco content services, including workflow, approvals, metadata-driven taxonomy, security controls, and reusable components. The solution gave Mastercard centralized authoring, faceted search, in-context editing, and consistent global content management, helping the team meet goals such as delivering the right content to the right audience at the right time, reducing duplicated effort, and building a platform that could scale and connect to future systems.

Mastercard International

Jay Mandel

Director of Marketing