Case Study: Marriott International delivers a better global intranet experience with Crafter Software

How Marriott International Employs a Content-Driven Global Extranet to Deliver Great Customer Experiences

Marriott International, one of the world’s largest travel companies with 4,000+ properties across 18 brands, needed a scalable way to manage a mission-critical global intranet used by 230,000 associates. As the company grew, it faced challenges with outdated content, complex workflows, search discoverability, and the need to keep information current across 12,000 web pages and 200,000 documents.

Crafter Software provided Marriott with Crafter CMS as part of a re-platforming effort from Microsoft, alongside Alfresco and integration partners. The new solution enabled centralized content management, richer authoring tools, improved search, modern web standards, and more flexible publishing workflows. Marriott reported more than 30,000 content updates in the last 12 months, audited 10,000 pages, deleted 35% of the site, and modified 30% of pages, helping deliver fresher and more relevant content at scale.

Marriott International

Eric Scholz

Senior Director