Case Study: Thalia Bücher AG boosts e-commerce sales with Crafter CMS

Crafter CMS Enables e-Commerce for Bookselling Leader

Thalia Bücher AG, a leading German-language bookselling retailer with around 350 stores across Austria, Germany, and Switzerland, needed an e-commerce-friendly content management system to speed up content publishing, support promotional campaigns, and handle seasonal traffic spikes across its online channels. The company also wanted better support for advanced capabilities like content scheduling and targeting to create more personalized shopping experiences. Crafter Software’s Crafter CMS was selected to help meet these needs.

Crafter Software implemented Crafter CMS with Git-based DevContentOps features and integration into Thalia’s GitLab-driven DevOps pipelines, enabling faster development, easier deployment of new UI components, and more flexible publishing workflows. As a result, Thalia achieved faster release cycles, smoother scalability during traffic peaks, and more efficient product promotions and content publishing, which helped increase e-commerce sales and make it easier to launch personalized editorial and landing-page content.

Thalia Bücher AG

Johanna Neef

Product Owner Omni Channel Services Business Development