Case Study: Preferred Hotels & Resorts drives higher booking revenue with Crafted’s AI-powered paid advertising

Preferred Hotels & Resorts boosts booking revenue 107% with Crafted

Preferred Hotels & Resorts, the world's largest independent hotel brand, faced the challenge of achieving sustainable growth and maintaining a high ROI in a competitive and ever-changing travel landscape. To address this, they partnered with vendor Crafted to leverage Google's AI solutions for their paid advertising.

Crafted implemented Performance Max and Demand Gen campaigns, utilizing AI to create highly-personalized ads across Google's network. This solution, developed by Crafted, significantly boosted booking revenue and ROI. The results included a 107% year-over-year increase in booking revenue and a 33% improvement on their ROI target, making Performance Max their largest driver of room bookings and revenue.

Preferred Hotels & Resorts