Case Study: Persimmon Homes boosts new home enquiries with Crafted

Persimmon Homes boosts new home enquiries 45% with Crafted

The customer, Persimmon Homes, a leading UK housebuilder, faced significant challenges in a competitive market. Despite heavy investment, their Google Ads campaigns lacked the sophistication needed to generate a strong sales pipeline amidst economic volatility and changing buyer behavior. The vendor, Crafted, was engaged to transform their paid advertising strategy.

Crafted implemented a sophisticated, data-rich solution utilizing Google, Microsoft, and META's AI-powered tools. They restructured the account, adopted Search Ads 360, and used automated, feed-driven dynamic messaging to align ads with each property development's phase. This approach from Crafted delivered immediate and sustained results: a 45% increase in new home enquiries, a six-figure cost saving from a 20% reduction in spend, and a 42% decrease in cost per enquiry, all while significantly improving lead quality.

Persimmon Homes