Case Study: MUJI achieves £1m+ in revenue and 3x ROI with Crafted

MUJI 無印良品 drives £1m+ in revenue with Crafted

MUJI, a major international Japanese retailer, partnered with the vendor Crafted to drive ecommerce growth from paid advertising channels across its European markets. The challenge was to successfully navigate the pivotal and competitive November trading period, including Black Friday and Christmas, to unlock performance and deliver a strong return on investment.

Crafted implemented a paid advertising strategy using Google's suite of ad platforms, including Performance Max, Shopping, and Display. Their approach involved restructuring the account, creating endless ad variations, and running campaigns built on core pillars to drive interest and intent. Crafted delivered over £1 million in revenue during the peak period and achieved an ROI three times higher than previous benchmarks, leading to industry acclaim for their work.

MUJI 無印良品