Case Study: Médecins Sans Frontières boosts digital fundraising with Crafted

Médecins Sans Frontières raises £25 million+ in online donations with Crafted

Médecins Sans Frontières UK (MSF) appointed the vendor Crafted with the challenge of redefining the role and value of digital channels across its fundraising activities and repositioning the relationship between its internal marketing teams and its agency partners.

Crafted implemented a collaborative, multi-channel paid media strategy, working with MSF's in-house team to bring real-life stories from the frontline to UK audiences. This solution helped raise over £25 million in online donations, including enough from an Afghan appeal to fund 36,503 doctors for a day. The award-winning work has been recognized with over 20 industry awards.

Médecins Sans Frontières