Case Study: LeShuttle increases bookings and organic revenue with Crafted

LeShuttle boosts organic revenue 30% with Crafted

The customer, LeShuttle, faced the challenge of re-platforming its website and undergoing a strategic domain migration from Eurotunnel, which posed a significant risk to its organic traffic and brand awareness. They partnered with the vendor Crafted to build a new website that would enhance the passenger experience and business performance, utilizing the Kentico DXP platform.

Crafted implemented a comprehensive solution that included building a custom CMS and executing a sustainable SEO strategy. This involved a full domain migration with a complete redirect map, technical SEO foundations, and content aligned with updated branding. The results were highly successful, with no decrease in organic performance post-migration, improved site speeds, and a improved conversion rate. Crafted's work generated a 37% improvement in organic bookings and a 30% uplift in organic revenue, translating to millions of pounds in additional revenue for LeShuttle.

LeShuttle