Case Study: Go Construct improves audience diversity with Crafted's organic search strategy

Go Construct boosts organic page views 103% with Crafted

Go Construct, an organization dedicated to increasing diversity in the UK construction industry, faced the challenge of reaching a more diverse range of people organically. The vendor Crafted addressed this challenge by implementing a strategic organic search and SEO program to improve authentic connections with key audiences.

Crafted executed targeted SEO campaigns for Go Construct during Pride month and Black History Month. The solution involved refreshing content, optimizing internal linking, and taking a cross-channel approach. This work resulted in a 103% year-over-year increase in page views and a 55% rise in organic sessions, successfully broadening the reach of their content and establishing Go Construct as a leading voice for diversity.

Go Construct