Case Study: edyn unifies three hospitality brands on one web platform with Crafted

Edyn unifies three brands on one web platform with Crafted

The edyn group, a hospitality company operating three distinct brands across multiple countries, faced a marketing challenge due to its web estate being hosted on disparate technologies. To unify its digital presence and improve marketing effectiveness, edyn partnered with the vendor Crafted for a new website platform build.

Crafted implemented a single, powerful web platform for edyn, built on Kentico and Azure, which provided robust technical foundations and complex integrations. The solution was scalable, multi-lingual, and capable of personalization. This new platform directly contributed to significant growth, with one of edyn's brands, Locke, achieving a 159% increase in transactions. Crafted delivered a flexible and unified system that brought each of the client's unique brands to life.

Edyn