Case Study: Burgess Redefines Digital Luxury with Crafted

Burgess boosts enquiries 107% with Crafted

Crafted partnered with Burgess, a luxury yachting company, to redefine its digital presence in the ultra-high-net-worth market. The challenge was to break away from the traditional formula for superyacht websites and build a new digital platform that would better attract and serve their high-value clientele.

Crafted delivered a sophisticated new website and marketing platform built on technologies including Azure and Microsoft Dynamics 365. The solution provided an intuitive CMS, a custom API for integrations, and enhanced marketing tools. This led to a 107% increase in enquiries, a 23% decrease in cost-per-acquisition, and improved search visibility, significantly outperforming goals for Burgess.

Burgess