Case Study: TD Securities modernizes its website with Craft&Crew

TD Securities launches a redesigned website with Craft&Crew and the Emerald Design System

The customer, TD Securities, faced the challenge of executing a successful website redesign after several previous attempts had failed, leaving their site outdated and misaligned with the overarching TD brand. Under significant pressure, they turned to the vendor Craft&Crew for a strategic web solution to bridge this gap.

Craft&Crew addressed this by adapting the existing TD Emerald Design System for the web, identifying transferable components while filling in major gaps to create a web-specific version. They then built TDS-specific templates within a custom CMS. The result was the successful launch of TD Securities' new, properly branded website, which provided the team with immense relief and established a new foundation for future digital growth.

TD Securities