Case Study: SurveyMonkey achieves a global rebrand and improved product experiences with Craft&Crew

SurveyMonkey launches global rebrand with Craft&Crew and supports an ever-growing suite of products

SurveyMonkey was undergoing a major global rebrand while simultaneously acquiring new products that needed to be integrated. The challenge was to apply the new, yet-unfinalized brand direction to these new products and their website UI ahead of the main rebrand. Craft&Crew was brought in to tackle this strategic and design work.

Craft&Crew interpreted the evolving brand strategy to design the UI and user experience for the new websites. They collaborated closely with the SurveyMonkey team to streamline content, simplify conversions, and create engaging designs for complex products. The solution ensured the new energetic brand shone through while speaking to specific audiences. Craft&Crew successfully helped launch the global rebrand and continues to provide experience design support for SurveyMonkey's growing suite of products.

SurveyMonkey