Case Study: Clearco achieves a scalable, AI-ready website with Craft&Crew

Clearco launches a WCAG 2.2 Level AA website with Craft&Crew

ClearCo, a talent management platform, had outgrown its name and website, which no longer reflected its evolved platform or sharpened mid-market positioning. They partnered with the digital agency Craft&Crew to develop a new strategic digital presence that could guide HR leaders from discovery to conversion.

Craft&Crew conducted strategy workshops to map user journeys and restructured the site's information architecture around buyer intent. They implemented a dual-engine SEO and GEO content strategy and designed a clean, accessible Webflow website that brought the new brand to life. The result is a scalable content foundation built for long-term growth, giving ClearCo a digital presence that matches its rebranded ambition and supports its position as a trusted platform.

Clearco