Case Study: vivo launches a European Shopify storefront with CraftBerry

vivo launches European Shopify rollout in 8 weeks with CraftBerry

The global smartphone leader vivo faced the challenge of establishing an official and localized online presence for its European launch in Germany, Austria, and Hungary. While demand was already high, they lacked a clear path to bring their global brand closer to customers in these new markets. They partnered with the Shopify Plus agency Craftberry to build a dedicated e-commerce solution.

Craftberry implemented a multi-market Shopify build integrated with the Global-e platform to handle cross-border commerce complexities like localized pricing and taxes. This solution provided a stable and flexible foundation for vivo's rollout. As a result, vivo launched a cohesive online storefront across three+ European markets in just eight weeks, establishing an official presence ready for local growth and future expansion.

Vivo