Case Study: Überlube boosts conversions and expands internationally with CraftBerry’s Shopify migration

Überlube boosts conversions by 45% with CraftBerry

Überlube, a premium lubricant brand, faced limitations with WooCommerce that hindered its ability to expand into international markets. The platform's technical issues and plugin problems caused a slow and unreliable storefront. Engaging wellness Shopify agency CraftBerry, the customer sought to create a frictionless e-commerce experience and overcome restrictions related to selling products classified as medical on Shopify.

CraftBerry implemented a solution by integrating Stripe as a payment gateway and establishing two separate, interconnected Shopify stores to serve the USA and Europe. They used an app for location-based product selection and executed a flawless data migration. This strategy resulted in a 45% boost in conversions, a 40% increase in site speed, and enabled Überlube to successfully serve 15 new countries with a reliable 99.99% uptime.

Überlube