Case Study: SWT Active boosts AOV and conversion with CraftBerry's custom Shopify redesign

SWT Active boosts conversion by 9% with CraftBerry

SWT Active, a modern activewear brand, partnered with CraftBerry to redesign their Shopify store. Their challenge was moving beyond a standard storefront to create a more personalized shopping experience that would resonate with their diverse customer base, as their existing website treated every visitor the same.

CraftBerry redesigned and rebuilt the store with personalization at its core, implementing a custom Shopify theme with an editorial visual style and advanced filtering. They also set up Shopify Markets to streamline global sales. This solution led to a measurable improvement in store performance, including a 4% increase in average order value and a 9% increase in conversion rate for SWT Active.

SWT Active