Case Study: Shelly boosts conversions and migrates to Shopify Plus with CraftBerry

Shelly boosts conversion by 11% with CraftBerry

CraftBerry partnered with Shelly, a leading IoT brand, to address the limitations of their existing Shopware store. The platform struggled with increased traffic and complex international operations, hindering content management and order processing. Seeking a scalable and efficient solution, Shelly engaged CraftBerry for a migration to Shopify Plus.

CraftBerry executed a seamless migration from Shopware to Shopify Plus, utilizing tools like Matrixify for precise data transfer. They developed a fully customized theme and implemented a tailored internationalization strategy with two separate storefronts and multi-currency support via Adyen. This solution resulted in a 43% speed improvement for the site. Additionally, CraftBerry's ongoing CRO optimization, including an experiment with bundle framing, increased conversion rates by 11% and revenue per visitor by 8%.

Shelly