Case Study: PLAMEXS scales across six European markets with craftberry and Shopify

Plamexs boosts conversion rate 7% with CraftBerry

The luxury resale brand Plamexs faced significant obstacles to its European expansion due to the limitations of its previous ecommerce platform, CloudCart. The platform required a separate storefront for each new market, which would have led to fragmented operations and increased maintenance. To overcome this, Plamexs partnered with vendor CraftBerry to migrate to Shopify.

CraftBerry executed a seamless migration of five years of data, including products, orders, and customer accounts, without any loss. They then redesigned the storefront to build trust for high-value purchases and configured six European markets within a single Shopify backend. The solution delivered by CraftBerry resulted in a 7% increase in conversion rate and enabled Plamexs to scale internationally without multiplying operational complexity.

Plamexs