Case Study: NL Beauty achieves a 150% conversion rate increase with CraftBerry’s Shopify rebuild

NL Beauty boosts conversion rate by 150% with CraftBerry

NL Beauty, a recognizable cosmetic brand from Bulgaria, faced challenges with an outdated and inefficient custom e-commerce platform that led to slow performance and increased cart abandonment. To support their global expansion, they partnered with the specialized Shopify agency, Craftberry, for a comprehensive digital overhaul.

Craftberry migrated NL Beauty to Shopify Plus, executing a ground-up rebuild with 80% custom-engineered functionalities. The solution included persuasive UI/UX design, checkout optimization, and a robust ERP connection. This transformation resulted in a 150% increase in conversion rate, a 47% speed increase, and provided a 99.99% uptime foundation for international growth.

NL Beauty