Case Study: Najaf Rugs boosts AOV with CraftBerry's Shopify redesign

Najaf Rugs boosts AOV 8% with CraftBerry

Najaf Rugs, an Australian retailer of handmade rugs, faced a challenge where its Shopify store did not reflect its 25 years of heritage and craftsmanship, creating a disconnect for customers. This gap was holding the brand back, as trust and origin are key drivers for their high-consideration products. They partnered with the vendor Craftberry for a Shopify store redesign.

Craftberry implemented a solution focused on authentic UI/UX and buyer psychology, rebuilding the storefront to prominently feature the brand's story and transform product discovery. The results were measurable from day one, including an 8% increase in average order value. The redesign successfully built a premium experience that matched the brand's trusted reputation.

Najaf Rugs