Case Study: Moon Nude achieves a 14% conversion rate increase with CraftBerry CRO testing

Moon Nude boosts revenue per visitor by 23.4% with CraftBerry

CraftBerry partnered with Moon Nude, a DTC brand selling handmade bags and accessories, to address a funnel conversion challenge. Despite strong traffic and product demand, many visitors were leaving before adding items to cart, and only half of those who started checkout completed their purchase.

CraftBerry implemented a CRO program on Shopify, testing hypotheses to boost customer confidence and promote higher-value options. The solution included making reviews more prominent on bestseller pages, featuring bundles on the homepage and product pages, and simplifying the cart-to-checkout process. These tests yielded significant results, including a 23.4% increase in revenue per visitor from the reviews test and an overall 14% boost in conversion rate, turning strong demand into more completed orders.

Moon Nude