Case Study: Mi Amante achieves 11.1% conversion uplift with craftberry's CRO program

Mi Amante boosts conversion by 11.1% with CraftBerry

Mi Amante, an established European beauty and hair care brand, was facing a challenge where a growing share of visitors to its Shopify store were leaving before completing a purchase. Partnering with CraftBerry, the brand sought a data-led CRO program to identify and reduce friction in the customer journey, which was predominantly on mobile and relied heavily on cash on delivery.

CraftBerry analyzed store data and customer behavior to implement an A/B testing program. The solution included a redesigned product-page upsell, the addition of color swatches to collection pages, and an optimized mobile menu. These changes resulted in measurable wins, including an 11.1% increase in conversion rate and a 13.8% increase in revenue per visitor from the upsell test alone.

Mi Amante