Case Study: Innermost Boosts Global Sales and Conversions with CraftBerry’s Shopify Plus Redesign

Innermost lifts average order value 68% with CraftBerry

Innermost, a UK-based premium nutrition brand, wanted its Shopify Plus store to better reflect its brand values and improve conversion rates. They partnered with the vendor CraftBerry for an extensive store refresh that included better storytelling, product presentation, and internationalization.

CraftBerry implemented a comprehensive solution including a Shopify Plus rebuild, a subscription program via Recharge, and international expansion using Shopify Markets. They also added a nutrition quiz with Landbot to guide customer choices. As a result, Innermost saw a 68% increase in average order value and achieved a 40% returning customer rate, establishing the brand as an industry leader.

Innermost