Case Study: Honest Baby Clothing boosts conversion and AOV with CraftBerry

Honest Baby Clothing boosts conversion by 30% with CraftBerry

Honest Baby Clothing, a daughter company of The Honest Company, approached Craftberry to optimize their Shopify Plus store. Their challenge was an outdated and confusing cart interface that was causing them to lose sales.

Craftberry redesigned the cart process and improved store speed, which increased the conversion rate by 30%. They also integrated a custom embroidery option and created a native bundle functionality. This work resulted in a 59% speed improvement and optimizations to conversion rate and average order value.

Honest Baby Clothing