Case Study: Glowforge boosts Shopify speed and flexibility with CraftBerry's Headless Shopify Plus rebuild

Glowforge boosts store speed by 53% with CraftBerry

CraftBerry was engaged by Glowforge, an iconic at-home 3D laser printer company, to rebuild its outdated and slow Shopify Plus store. The primary challenge was to improve the site's speed and user experience while also providing Glowforge's marketing team with greater flexibility to control content without relying on their engineering team.

The solution implemented by CraftBerry included a bespoke Shopify Plus and headless build, leveraging Shopify 2.0 for flexibility and a new clean design. This was complemented by a migration to Google Analytics 4 and the integration of new functionalities. CraftBerry's work resulted in a 53% speed improvement for the store and the release of over 25 new features, significantly enhancing Glowforge's e-commerce capabilities and data tracking accuracy.

Glowforge