Case Study: Enhance Automotive boosts conversions with CraftBerry’s Shopify Plus rebuild

Enhance Automotive lifts conversion rate 21.01% with CraftBerry

The customer, Enhance Automotive, a smart Tesla accessories brand, faced limitations with their existing ecommerce platform that restricted flexibility and failed to support their complex, growing operations. They partnered with CraftBerry to migrate to Shopify Plus and undergo a conversion-driven redesign to build a scalable storefront.

CraftBerry executed a full platform migration, a custom ERP integration, and a UX/UI redesign. Post-launch, they implemented a data-led A/B test that repositioned social proof, which significantly boosted performance. The solution resulted in a 21.01% increase in conversion rate and a 21.63% increase in revenue per visitor for Enhance Automotive.

Enhance Automotive