Case Study: Dr. Organic builds a multi-market Shopify commerce foundation with CraftBerry

Dr. Organic migrates 200 products to Shopify with CraftBerry

CraftBerry was engaged by Dr. Organic, a leading UK certified organic beauty brand, to address its underperforming direct-to-consumer (DTC) ecommerce channel. The brand's existing WordPress website functioned more like a brochure than a store, with sales representing only a small fraction of its overall business, despite its strong retail, wholesale, and Amazon presence.

The solution involved a seamless migration from WordPress to Shopify, where CraftBerry's experts transferred the full product catalogue and customer data with zero downtime. They configured Shopify Markets to create a single, multi-market storefront supporting multiple currencies and languages for the UK and Europe. The new design focused on building purchase confidence and increasing average order value. As a result, CraftBerry built a robust DTC foundation for Dr. Organic that is designed to support stronger brand-building and future growth, while also creating a repeatable commerce model for its parent company group.

Dr. Organic