Case Study: Color Factory achieves a faster, modern Webflow website with CraftBerry

Color Factory boosts site speed by 64% with CraftBerry

CraftBerry partnered with Color Factory, an immersive art experience, to address their outdated and slow WordPress website. The challenge was to migrate from the complex and aging WordPress CMS to a more modern platform, enabling easier content management for their internal team and greater customizability to support marketing efforts and improve conversions.

CraftBerry developed a new, highly customizable website on Webflow that aligned with Color Factory's vibrant brand and top-notch UX design. The solution resulted in a dramatically faster website, achieving a First Contentful Paint of 1.7 seconds—a 64% speed improvement. CraftBerry also successfully migrated all tracking systems without data loss, establishing a modern web presence that supports Color Factory's goals.

Color Factory