Case Study: Carpet Warehouse boosts conversions and speeds up load times with CraftBerry’s Shopify Plus rebuild

Carpet Warehouse boosts conversions 8% with CraftBerry

Carpet Warehouse, an established UK flooring retailer, was facing operational challenges with its headless Shopify setup hosted on Vercel. The technical complexity was hindering its ability to quickly update its large product catalogue. The brand partnered with Craftberry, a Shopify agency, to audit its store and rethink its infrastructure for long-term growth.

Craftberry rebuilt the Carpet Warehouse storefront directly within Shopify Plus, removing unnecessary complexity while preserving key features like advanced filtering and a dynamic product calculator. This solution resulted in a 55% improvement in load times and an 8% increase in conversion rate, creating a more manageable and scalable platform for the retailer.

Carpet Warehouse