Case Study: Carista achieves a seamless global Shopify shopping experience with Craftberry

Carista lowers bounce rate by 29% with CraftBerry

Carista, a global automotive tech company, faced the challenge of having two separate and disconnected web properties: an informational brand site and a Shopify store. This created friction for customers who had to check product compatibility on one site and purchase on another. Furthermore, too much of their revenue was dependent on third-party channels like Amazon. They partnered with the Shopify agency CraftBerry to resolve this issue.

CraftBerry built a unified Shopify Plus storefront that integrated brand education and e-commerce. Key solutions included a custom-built compatibility quiz to eliminate purchase uncertainty, a streamlined subscription flow for their hardware and software products, and multi-channel fulfillment using Carista's existing Amazon logistics. The new site also supported global expansion with seven languages and three currencies. As a result, Carista achieved a 29% lower bounce rate and gained a direct-to-consumer channel they fully own and control.

Carista