Case Study: Major German Pharmaceutical Firm turbocharges R&D with Craft

How a major German pharmaceutical firm used Craft to turbocharge its R&D activities

A major German pharmaceutical firm’s Consumer Health team needed a faster, more efficient way to research potential R&D partners and keep up with a fast-moving market full of startups, new products, and shifting competitor activity. Before using Craft, the team relied on CrunchBase, events, and manual data entry from paper materials, which was time-consuming and pulled staff away from higher-value work.

Craft’s enterprise intelligence portal gave the team a 360-degree view of real-time market data from public sources in one place, along with ready-made graphs and visuals for internal reporting. With Craft, the pharmaceutical firm streamlined market research, reduced manual work, and improved operational efficiency, enabling quicker, more informed decisions about R&D partnerships and future-proofing its innovation process.