Case Study: Luxury Carmaker Company achieves faster supplier evaluation and better R&D sourcing with Craft

How a luxury carmaker used Craft to source high-caliber innovative partners and suppliers

Luxury Carmaker Company, a luxury carmaker in Italy, needed better insight into new potential suppliers for its Purchasing Risk Management and Purchasing Innovation teams. With innovation moving quickly across startups and specialist smaller companies, the company struggled to gather detailed, real-time intelligence using its existing data sources.

Using Craft’s supply chain intelligence portal, Luxury Carmaker Company gained a more flexible, personalized way to evaluate prospects with alternative data, NLP-driven insights, and competitor mapping. Craft helped streamline supplier research, improve internal reporting, and support decisions for R&D, market analysis, and competitor analysis, though the case study does not provide specific quantitative results.