Case Study: One of the Big Four launches new data services with Craft

How a Big Four consultancy launched new data services with Craft market intelligence

One of the Big Four professional services firms in Germany wanted to use data more intuitively and launch new data services for its customers, but its data was messy, spread across nine different tools, and required a lot of manual work. It needed a single, organized source of company data that could support always-on monitoring for internal teams and customers, including use cases like tracking headcount and share price. To solve this, it turned to Craft and its Company Data API.

Craft provided a GraphQL-based API that brought together data from multiple sources into a single view, along with support for sentiment analysis, integration help, and training on how to optimize queries. The consultancy used Craft to build a desktop and mobile data tool and began piloting it with 15 German manufacturing companies, who responded positively because they were getting exactly the data they wanted. With Craft, the firm can now create better visuals, apply AI and machine learning on cleaner data, and expand its value-added data services across the business.