Case Study: Mixmag achieves 3x page views and streamlined multi-channel publishing with Craft CMS

Mixmag - Customer Case Study

Mixmag, a pioneering dance-music publisher since 1983, faced a crippling publishing bottleneck: its sites were stuck in a failing enterprise CMS—dubbed “The Rat’s Nest”—that forced editors to code in HTML, suffered database corruption and frequent crashes, and couldn’t support the publisher’s multilingual, forward-looking plans to Create Once Publish Everywhere (COPE).

The Rye Agency rebuilt Mixmag.net on Craft CMS, delivering Live Preview, native localization, centralized technical maintenance with independent editorial sites, and fast integrations for Apple News, Facebook Instant Articles and Google AMP. The relaunch (April 2015) and subsequent Apple News channel (Feb 2016) multiplied traffic threefold—now over 3 million monthly impressions and 1.2 million uniques—while editors gained one-click publishing across platforms, minimal training, and a scalable workflow built on Craft’s core features and a few custom plugins.

Mixmag

Bridget Mills-Powell

Head of Digital