Case Study: Barefoot Contessa boosts traffic and e-commerce sales with Craft CMS

Cooking Up a Mouthwatering Commerce Experience

Ina Garten’s Barefoot Contessa brand needed a modern website to match its expanded offerings—books, a Food Network show and growing e-commerce—while fixing poor mobile UX, enabling easy daily content updates, and preserving legacy recipe URLs to avoid 404s. Apartment One engaged developer Jonathan Melville to rebuild BarefootContessa.com to better represent the brand and support high-traffic commerce.

Jonathan implemented Craft CMS with Craft Commerce to create a custom, mobile-first site and shopping experience, and used the Retour plugin to manage legacy redirects and protect SEO. The result: a beautifully branded, easy-to-update site that handles high-volume sales, eliminated redirect errors, and drove significant increases in traffic and e-commerce revenue.

Barefoot Contessa

Jonathan Melville

Developer