Case Study: Associated Press achieves intuitive, cost-effective modern publishing with Craft CMS

Associated Press - Customer Case Study

The Associated Press needed to modernize its online reporting and publishing for two sites (AP Definitive Source and AP Insights) with an intuitive, writer‑friendly system that wouldn’t carry the cost or complexity of traditional enterprise CMSs. They engaged Vector Media Group to translate AP’s editorial workflows into a practical publishing platform while keeping the project affordable and compatible with AP’s IT requirements.

Vector chose Craft CMS, using careful discovery, content modeling, staging with Live Preview, custom tools and QA to tailor the backend and author experience. The result was a highly usable, cost-effective publishing system delivered far below competing enterprise prices, with writers quickly adopting the interface, faster development cycles, and AP requesting Craft for additional sites while retaining Vector for infrastructure support.

Associated Press

Matt Weinberg

Co-founder and Partner, Vector Media Group