Case Study: Samuelsohn achieves a scalable, bilingual, season-ready website with Craft CMS

A Made-to-Measure Digital Experience

Samuelsohn, a nearly century-old luxury made-to-measure menswear maker long sold white‑label through retailers, wanted to reposition itself as a consumer-facing brand. The challenge was to build a scalable, mobile-first site that could handle a seasonal, relationship-driven product taxonomy (collections → looks → products), support English and French localization, and let the in‑house marketing team update content quickly without developer help.

Digital Surgeons implemented Craft CMS to deliver that flexibility: native localization, relationship management, Matrix blocks and Live Preview for drag‑and‑drop layouts, image transforms, and an Element API for client‑side rendering. The result is a performant, visually striking site that the Samuelsohn team can update and publish in real time, keep bilingual content current, and drive brand awareness and in‑store traffic without ongoing development lifts.

Samuelsohn

Aliza Perruzzi

Director of Marketing and Communications