Case Study: Tour Dubai achieves stronger direct online marketing and enhanced guest WiFi with Cradlepoint

Cradlepoint’s Super-Tough COR Series Devices Provide Internet for Tour Dubai Guests

Tour Dubai, a luxury Dhow cruise and desert-tour operator with a seven-ship fleet and a secluded 5‑star desert restaurant, needed reliable, scalable and secure onboard WiFi to improve guest experience and capture customer data to strengthen direct online marketing. To solve demanding marine and desert conditions and support online bookings (which account for 30–40% of revenue), Tour Dubai selected Cradlepoint’s NetCloud Service for Mobile (with Zscaler security) to deliver cloud-managed, rugged LTE routing, WiFi-as-WAN and GPS/telematics integration.

Cradlepoint deployed NetCloud Manager and rugged COR mobile routers with dual‑SIM failover across the fleet and Desert Fortress, enabling remote 30‑minute per‑device deployments, 99.99% uptime for POS and 1,000–3,000 high‑speed guest connections per month. The solution let Tour Dubai securely capture guest data to drive targeted offers and email follow-ups, increase online bookings and website visibility, and cut costs—extending guest access from 2 hours/day (previously 20GB/month) to 12 hours/day at an estimated 10GB/month—delivering measurable revenue and marketing gains.

Tour Dubai

Anup Surendran

Director