Case Study: Whangamata Super Liquor achieves seamless network uptime and rapid dual‑SIM failover with Cradlepoint NetCloud Service

Cradlepoint Enables Whangamata Super Liquor to Ensure Store Operations in Peak Season

Super Liquor (Whangamata Super Liquor) is a seasonal liquor retailer on New Zealand’s Coromandel Peninsula that can see up to 5,000 customers in a single day. Frequent ADSL outages and a slow existing cellular backup—causing about 17 seconds per EFTPOS transaction and lengthy queues—left the store vulnerable during peak periods, so the retailer turned to Cradlepoint’s NetCloud Service for Branch for a more reliable failover solution.

Cradlepoint delivered NetCloud Service for Branch using a purpose-built LTE router with dual‑SIM, dual‑provider failover, WAN traffic management and firewall capabilities, restoring fast, seamless EFTPOS and store connectivity. Since deployment Cradlepoint’s solution eliminated the weekly failures the store had experienced, failovers occur without noticeable delay, transaction times returned to normal, and Super Liquor estimates roughly $20,000 in cost savings after the upgrade.

Super Liquor

Neil Sharpe

Co-Owner