CR2
9 Case Studies
Case Study: Zemen Bank expands customer base and prepaid card services with CR2
A CR2 Case Study
Zemen Bank - Customer Case Study
Zemen Bank, an innovative Ethiopian bank serving high net worth individuals and corporate customers, wanted to strengthen its position in the corporate market and solve two key challenges: helping companies disburse salaries quickly and efficiently, and giving retail customers convenient ways to provide cash access to family members. To address this, Zemen Bank worked with CR2 and its BankWorld channel banking software, alongside prepaid card capabilities.
CR2 implemented Salary Cards and Consumer Reloadable Cards for Zemen Bank. The solution enabled corporate salary payments through prepaid cards and gave beneficiaries access to cash via branches, POS terminals, and ATMs, while also opening new revenue streams through card fees and administration charges. As a result, Zemen Bank became the first bank in Ethiopia to launch prepaid card services, expanded its customer base, improved banking convenience and satisfaction, and strengthened its reputation as an innovator in African banking.
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