CR2
9 Case Studies
Case Study: Bank Al Etihad achieves 24/7 ATM loan delivery with CR2's BankWorld ATM
A CR2 Case Study
Bank Al Etihad - Customer Case Study
Bank Al Etihad, a leading bank in Jordan, was already using CR2 solutions for ATM, mobile, and card management when it looked for a way to offer faster, more flexible loan services. Its challenge was to provide pre-approved loan offers to customers outside branch hours and capture missed service and revenue opportunities, especially during peak holiday periods, while also generating more value from its ATM network.
CR2 implemented BankWorld ATM to enable automated loan enrolment and acceptance directly at the ATM, with pre-approved offers tailored to customer segments and funds disbursed immediately or transferred to an account. With CR2’s ATM Fast Loans, Bank Al Etihad can now offer loans 24/7, increase loan acceptance, and create new revenue from its existing ATM network while improving customer satisfaction by removing the need for face-to-face loan requests.
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