CR2
9 Case Studies
A CR2 Case Study
Baltic International Bank, a Latvia-based private bank serving affluent individuals and families, faced growing customer demand for alternative banking channels and needed a more powerful internet banking solution. The bank wanted to improve operational efficiency, reduce costs, support faster product rollout, and create new revenue opportunities through remote selling. CR2’s BankWorld Internet platform was selected to meet these needs.
CR2 implemented BankWorld Internet to give Baltic International Bank a customizable online banking channel with a unified view of customers and products, stronger cross-selling capabilities, and seamless integration with other self-service channels and back-office systems. The result was one of the most functional and sophisticated internet banking systems in Latvia, with improved customer service, 24/7 online and mobile support, enhanced security, and faster responses from relationship managers acting as private bankers.