Case Study: a leading outdoor decking brand optimizes ad creative strategy in days with C+R Research's SnapIQ

Leading Outdoor Decking Brand gets ad test results in 4 business days with C+R Research

A leading outdoor decking brand partnered with C+R Research to rapidly evaluate two distinct advertising campaigns. The brand needed to determine if a new, more emotional campaign could effectively position them as a category leader without sacrificing the strengths of their current product-focused approach. They faced the challenge of comparing these fully developed creative directions and obtaining clear, statistically robust guidance in under a week to inform imminent media and production decisions.

C+R Research employed its agile quantitative solution, SnapIQ, to conduct a monadic ad test that measured key performance indicators and brand perceptions. Just four business days after the campaigns were ready, C+R delivered a report that revealed the new aspirational campaign performed on par with the current one in most areas and resonated deeply. The solution provided a clear optimization path for the new creative and gave the brand quantifiable confidence to advance with their new strategic direction.