Case Study: Global Beverage Company boosts retailer category growth with C+R Research

Global Beverage Company boosts retailer category growth across 19 states with C+R Research

Global Beverage Company, a beverage industry client, came to C+R Research with the challenge of pinpointing awareness and conversion issues for their product category at a key retail partner. They needed to identify opportunities and barriers to purchase across different store formats and states to drive category growth.

C+R Research utilized its Illuminator™ Shopper Solution, deploying a quantitative study via Numerator’s Omnipanel. This approach identified key shopper types and uncovered actionable insights, such as the need for better signage, store format changes, and improved stock management. As a result, the client developed a new category and brand strategy with the retailer. C+R Research's effective methodology also eliminated the need for planned shop-alongs, saving the client valuable research dollars.

Global Beverage Company